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Showing posts from December, 2011

Most People Don't Know Their Business (so asking them is useless)

I’ll admit it; I am rapidly becoming a skeptic when it comes to interview-based data. And the reason is that people (interviewees) just don’t know their business – although, of course, they think they do. For example, in an intriguing research project with my (rather exceptional) PhD student Amandine Ody , we asked lots of people in the Champagne industry whether different Champagne houses paid different prices for a kilogram of their raw material: grapes. The answer was unanimously and unambiguously “no”; everybody pays more or less the same price. But when we looked at the actual data (which are opaque at first sight and pretty hard to get), the price differences appeared huge: some paid 6 euros for a kilogram, others 8, and yet other 10 or even 12. Thinking it might be the (poor) quality of the data, we obtained a large sample of similar data from a different source: supplier contracts. Which showed exactly the same thing. But the people within the business really did not know; they...

The Lying Dutchman: Fraud in the Ivory Tower

The fraud of Diederik Stapel – professor of social psychology at Tilburg University in the Netherlands – was enormous. His list of publications was truly impressive, both in terms of the content of the articles as well as its sheer number and the prestige of the journals in which it was published: dozens of articles in all the top psychology journals in academia with a number of them in famous general science outlets such as Science. His seemingly careful research was very thorough in terms of its research design, and was thought to reveal many intriguing insights about fundamental human nature. The problem was, he had made it all up… For years – so we know now – Diederik Stapel made up all his data. He would carefully review the literature, design all the studies (with his various co-authors), set up the experiments, print out all the questionnaires, and then, instead of actually doing the experiments and distributing the questionnaires, made it all up. Just like that. He finally got ...